Over the past 6-7 weeks I have struggled continuously to express myself with only 300 words. As I read through other students’ posts I began questioned my initial opinions and I my views drastically evolved. I was overwhelmed by many of the posts, frustrated by some [which basically recounted the weekly topics by lecture, tutorial, readings] and obviously envious of only a few.

When I was writing my blog I attempted to dis-link my posts from BCM110, and make It less obvious to a general audience that my blog was just like many other University students’ studying BCM. I tried to carry through a tone which made me seem “wiser and older”, giving my posts more depth, and myself more accreditation. I’ve realized my style of writing and choice of words depended entirely on my mood and “zone”.

I initially aspired to become a professional translator…  then a MC… then a News Presenter. My planned advanced career stepping stones  were the main reason as to why I chose to double up my B International Studies with B Communications and Media.  I wasn’t incredibly interested in Media, although thanks to Sue, all that has changed.

Sue assisted me in highlighting and developing my own opinions. I’ve always been aware of the effects of the media, yet I never placed any importance on them. I considered them much like every other impact on every day life. That view has not changed substantially, although, as I was confronted with the common denial of media effects or  “Who is at risk – not me” I instantly became inquisitive. I found everything extremely relative to philosophical and psychological studies, and immensely overarching.

Soon it became difficult not to analyse everything and look at it from numerous completely different perspectives. I constantly linked the effects of the media with security and surveillance, which unexpectedly popped up during the 6th Lecture.

I’ve been through many paranoia phases where I’ve tried to erase my digital footprints entirely. A few times I tried to delete Facebook by removing all my photos, deleting all my “friends” and unliking all the pages.

Hours were wasted.

I had serious concerns about my privacy, however it didn’t take long before I realised, I’m not important, really. I greatly appreciated Dr Carr’s presentation, and I felt privileged. Nevertheless, towards the end I left the lecture theatre with the impression that it was slightly, dry bland and narrow, perhaps because of the length of the presentation and the constricted focus on Wollongong (which I personally consider pensioner-ville).

The theories intertwined in the topics have accommodated to the clarity I seek. Semiotics for example, (the study of signs) seemed so extremely simple, that I deemed it was insignificant. I’ve always been able to read people well *EQ=110*, although I never considered intentional misuse of the simplest things could have the most drastic effects. The segments or communicative properties within semiotics make ideologies perspicuous.  *Refer to previous post on Semiotics*

We know it is, but we don’t always know why it is.

I’m looking forward to the next few weeks. When I first started I wasn’t looking forward to BCM110, because of the silly preconception that it would be bland and straightforward. The incorporation of history, clips and humor had made this the most interesting, relative and enjoyable subject.

PS: This reflection seems to be in the Monty Python Character ZONE.

Monty Python’s Flying Circus

…and I seem to have developed a slight GIF obsession.

I doubt that I will ever blog again,

unless I become utterly desperate

and all other forms of social media crash,

and my need for public commendment supervenes.

If you find me interesting enough… maybe you should consider following me on instagram or pinterest. – dukiiiii ( that’s 5 i’s)




Where are you going to hide?

” A child’s appetite for new toys appeal to the desire for ownership and appropriation: the appeal of toys comes to lie not in their use but in their status as possessions. ” Christopher Lasch, “What’s Wrong With the Right?” Tikkun 1 (1987): 23-29

Regardless of the fact that this quote in context is much more broad and deep, I feel that It is perfectly suited to highlight the aspects of the media ownership game.
“Their status as possessions”

By drawing on inspiration from James B. Glatterfielder’s talk; Who controls the world? I was able to more simplistically understand and relate aspects of his studies to media ownership. *Refer to following Post*

Mediaopoly (Media as a game of Monopoly) as an analogy assists as a clarification.

Ownership directly related to control, and control ultimately correlates with power.

Who owns the media?
By studying the network of interactions, organisational structure, the interconnectivity and the overall distribution of control the monopolistic traits of media ownership become evident.
or simply by googling it.
Traditional media (i.e. newspapers, radio, TV news network)
• Rupert Murdoch
• Gina Rinehart
• Kerry Stokes
• Bruce Gordon

The contemporary popular media; Social Media and in particular Facebook.

Who Owns Facebook?


Controlling the ideology thus controlling us.


Consider the following points:
Facebook’s Photo Ownership Policy.
Facebook’s Recent investment in Instagram?
Why can’t you delete your Facebook account?
Why can’t you delete you Instagram account anymore?

Is Facebook imposing a first step = final step plan?

Does the media own us?

Do we trust the media?

and more importantly…
Should we trust the media?

How aware are you of how much your view of the world is altered by the media you consume?

To own the media is to own the meaning of the media.


Let me sprinkle some sugar on that.

With the previous week’s focus on media effects and my personal interest I’ve come across Jean Kilbourne. Obsessively I spent hours watching youtube clips featuring segments of Kilbourne’s award-wining documentaries – Killing us Softly. 1979, 1987, 1999 and 2010.

With her extremely feminist ideology, Kilbourne, Despite her efforts in the latest documentary she recounts “Sometimes people say to me; You’ve been talking about this for 40 years, have things gotten any better? and actually I have to say, really; They’ve gotten worse.”

As her studies evolved Kilbourne has began to draw focus on young girls, to demonstrate the epidemic of the advertising effects.
Eventhough her studies may seem broad they only focus on a small sector of the media – advertising. The lucidity of this is evident as the effects are most drastic.

As perfectly summarized by Mitchell Hobbs, ‘Semiotics can allow us to dispassionately analyse and understand tests by focusing on their communicative properties” – The communicative properties of advertisement or any visual media, primarily images can be noted theoretically as;

– Signified –  [the facts we relate to what we see]   – Connotation. [what it evokes]

– Signifier – [what is depicted in the image]            – Denotation, and  [what we know it is]

Personally, the “Stop Sugarcoating It, Georgia” – Anti-Obesity Ads have been the most effective controversial ads I have come across.

I felt as if the ads revealed the brutal truth, while making me indescribably uncomfortable.

The analysis of the following advertisement demonstrates the reasons behind it’s effectiveness.

A It’s hard to be a little girl, if you’re not.

Denotation Connotation
Black and White Photograph Grim  Outlook
A bigger young girl (rounded body-figure) Childhood Obesity
Long Sleeved Shirt Covering up / Hiding
Crossed Arms Defensive / Unimpressed
Droopy Eyes Dejected and Sorrowful Feelings
Frowning Lips “-”
Large Red Writing: WARNING Associated w/ Cautions – Threats
Stop Childhood Obesity Corroboration. Children’s Healthcare of Atlanta web page and branding association

In particular the word ” Warning” in conjunction with it’s font size and colour ultimately embeds fears within the receiver, regardless of their personal ideology.



Sneak Peak…

Screen Shot 2013-03-28 at 4 Edited

This is what my lovely desktop looks like right now. Stickies everywhere, almost all of them relating to this blog. Shamefully, none of them have passed my high standards and made it as official Blog Posts. It’s a slow editing process. This blog post is just to let all my 22 followers know and anyone else who might stumble upon this blog; I’m not procrastinating.

– I’m putting in this much effort.

So what are you trying to say?

The Hangover 2009

What is it that makes you happy? What do you need to be happy? Where do you draw the line between needs and wants?

In 2011 I was given an assignment to create my own perfect utopia; Hence my blog name, this had an extraordinary impact on me.

I spent weeks researching, and attempting to define what makes me happy and  in which type of society I would have to live for this to be possible. Humans, although, are unpredictable and cannot be controlled. We supposedly have supposedly free will;  or some may argue it’s all predestined.

Ultimately I concluded life is easier, or was easier when we were forced to face more struggles, owing to the fact that ignorance is bliss. As this world evolves, bourgeois society has come to draw its main focus on wants over needs.

The currently trending issue amongst young adults seems to revolve primarily around body image. This has led towards considering studies of the psychology behind the media and media effects.

The ‘media effects’ model ultimately leads towards the common theory concluding the media is to blame whereas David Gauntlett’s criticisms of the media effects model specifically highlight contradictory approaches. (10 Things wrong with the Media Effects Model)

We are the creators of media, and we broadly  and generally accept what we create, at least during the inception stage. ‘Cleary the media are complicit in some growth trends in deeply damaging social practices and choices (food, transport, energy, generic consumption of goods, unsatisfied compulsions to consume) – but the nature of their responsibility is difficult to quantify.’ (Dr Joe Smith The Open University.)

In retrospect, fundamental studies were conducted in controlled environments (by psychologists in laboratories, e.g. Alfred Bandura and the Bobo Doll) which provided inaccurate results and unrealistic conclusions.

The currently outdated example; television makes us fat; if divergently approached (i.e television[media] encourages eating disorders) would impeccably correspond with present ideologies.

The dangers of popular media, particularly social media sites, solemnly depend on how the receiver interprets or decodes the message of the media. This unquestionably is influenced by  other factors such as religion, upbringing, culture and how well-informed or knowledgable that particular individual is.

Perceptions are subjective, therefore conflict is inevitable .

On one last note…

Source: FacebookSource: Google Images

I beg to differ.



I do not consider myself to be a good writer,

Steven Pressfied “the War of Art”

at all.

In fact, every-time I write, I instantly imagine George Orwell scolding me. I constantly find myself relying on prefabricated phrases, clichés, proverbs or quotes, even lyrics which perfectly mush together all my thoughts into words (referencing will be my death). I’m not lazy. I’m just a perfectionist, and I fear mistakes, and I fear becoming infamous within this tiny community, and I don’t mean just Wollongong. It’s much smaller than that. It is exclusive to the Serbian people living in Wollongong. This is one of the few less significant reasons as to why I chose to a Bachelor of Communications and Media. I’m quite conservative and I’ve gone through too many paradigm shifts.

It was a real struggle figuring out which path to take. I surprisingly dislike novels and reading fiction. I much rather experience than read about it, and I know reading is essential for the development of my vocab but most of the books I’ve ever come across failed to intrigue me. I prefer non-fiction. I can spend hours flicking though an anatomy atlas, or reading the subtitles of a documentary about it.

I love baking and cooking. It’s my go to for stress relief. As well as long walks to and around the beach with my best friend.

I’m extremely interested in food production, quality and nutrition.I love drawing, painting, sketching, art, design, organising events, planning everything in extreme detail.

Eventually I came back to the second career wish I had as a child. I was just seven years old, and I decided to spontaneously ask to be the MC for a fashion parade at a hotel.  I vividly remember everything, and I even received a pretty little certificate at the end.

Ultimately my goal is to link my culture and language as much as possible with my future career.

My current short term goals include – Presenting the NSW Serbian Schools Recital Vidovdan and Obtaining Paraprofessional Serbian Translator accreditation from NAATI.

In five years I see myself wearing a chalk-blue knee-length dress, white Prada stilettos at my sister’s year 12 Graduation, with a sparkly diamond ring on my finger, two degrees on my shelf, a stable position working full-time as a project manager for the Serbian Newspaper – Vesti and perhaps a casual job as a professional translator.


Obviously, I am a very visual person.

I much rather show you, than tell you.

…so here is a photograph moi.

Put a face to the name. du-ʃæŋk-ə  (Dusanka.)




and those prada stilettos

Source: via Dušanka on Pinterest